Two women smiling at each other outdoors on a rooftop with a city skyline in the background.

WHo WE are

A multidisciplinary design and creative studio helping people, businesses, and ideas move forward.

We started FWD Studio to make professional design more accessible, flexible, and straightforward. We’re rethinking the traditional design consultancy by bringing expert design and creative services online, breaking projects into clear, fixed-fee services that give clients exactly the support they need—without the cost, commitment, or complexity of a traditional agency or interior design process. Our goal is simple: to give people the expertise to create better spaces, brands, and ideas while leaving them the freedom to bring them to life in their own way.

our mission

Meet the FounderS

Close-up portrait of a woman with short, dark hair, wearing a sleeveless beige turtleneck top, with a neutral expression and minimal makeup.

TaliA

NATASHA

Talia Friedland studied Interior Design at Parsons in New York before earning a master’s in Historical and Sustainable Architecture in London. Her experience spans residential interiors and architectural practice, where she has worked across projects including government buildings, social housing, and wayfinding design. Alongside FWD Studio, she collaborates on architectural research and film projects and serves as a co-editor of the Cambridge Association of Architecture’s biannual magazine. She specializes in design for wellbeing, historical architecture, biophilic design, research, and the details that make a space feel considered.

Natasha Walfall brings years of project management experience across residential and urban design in New York City, with experience coordinating projects at a range of scales. Her organized, personable approach helps keep projects moving smoothly from concept through delivery, while her background as an actress and scriptwriter brings a natural understanding of storytelling, communication, and collaboration. A people person and creative at heart, Natasha brings energy, clarity, and a practical mindset to every FWD project.

Work With Us