Prague, Czech Republic

BRANDING & MERCHANDISE

Logo featuring 'fwd' in stylized font with 'STUDIO' below it, multiplied by 'Baking Babes' in pink, cursive font with layered outlines.

For this Prague based baking business, FWD Studio was enlisted to refine the existing brand and to design sustainable packaging and merchandise. As a female owned company, women empowerment was at the heart of each design concept, and environmentally friendly materials were suggested wherever possible. The final product was a branding and merchandizing package that the business owners could implement at their discretion.

  • Collection of merchandise including black baseball cap, white and pink mugs, white and pink tote bags, all featuring 'Baking Babes' logo and designs
  • Presentation slide showing brand concept for Baking Babes, featuring various Instagram posts of baked goods and graphics with pink, purple, and natural tones.
  • A webpage layout displaying different font styles for typography, including logo font, motif font, text font, and menu font, with examples of each.
  • A branding package color palette chart showing primary colors in pink shades including crimson, light crimson, light crimson 2, and background/neutral colors including light orange and gray crimson. It also displays supporting colors green labeled Irish Green with hex code #29A832 and blue labeled Vivid Blue with hex code #0037F9.
  • Display of branding package for 'Baking Babes,' including sticker labels, business card, ingredients label, and versatile logo, all featuring pink and white branding elements.
  • Packaging design for Baking Mix Bags featuring a beige paper bag with a branded sticker and instructions, bakery branding elements, and ingredient labels.
  • Designs of four women's T-shirts with different styles and graphics. The first is a classic white tee with black trim and a small pink logo. The second is a white tee with a large pink logo and text on the back. The third is a relaxed fit mauve tee with embroidery on the front. The fourth is a mauve tee with repeated text graphic on the back. Prices listed as $30.
  • A food stand with pink and white graphics and text promoting American treats, vegan cookies, and sustainable products. The stand has a display of baked goods, two women in vintage graphic tees behind the counter, and decorative elements including a pink castle silhouette and pink rice packaging.
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